![]() ![]() This caused an imbalance in resourcing and obscured who was working on what. There was no standardized asset request process, so other teams would simply message the designer they knew best. Strategic planning was impossible since it was unclear how much work was coming and when, resulting in last-minute scrambles. But there were too many contributors and approvers, which caused problems as the team grew: The team had been managing campaigns and asset requests by cobbling together messaging apps, docs, spreadsheets, and small Kanban tools. Working with a patchwork system caused chaos Improving on their processes would minimize firefighting, create more campaigns and assets with the same resources, and better manage collaboration with other marketing teams across their four global offices. When Delijeh stepped into her role, she knew that to help the team scale, they needed a more robust work management platform. ![]() They manage brand and campaign assets, create all marketing content, and manage the company’s web presence. ![]() Delijeh Snyder is their Director of Brand and Content Marketing, and her 12-person team of writers, designers, developers, and other creatives is responsible for driving web traffic, social engagement, and MQLs from owned channels. Culture Amp is a people and culture platform that helps over 2,500 customers like Airbnb, Slack, and Warby Parker retain and engage employees. ![]()
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